Bledsoe Stays Active in New Markets
Dynamic Solutions for OsteoArthritis
Bledsoe needed support materials designed to position their new offerings which target osteoarthritis. Targeting 40+ active men with OA, Bledsoe's dynamic bracing allows patients to stay active while recovering.
Bledsoe needed support materials designed to position their new offerings which target osteoarthritis. Targeting 40+ active men with OA, Bledsoe's dynamic bracing allows patients to stay active while recovering.
Products and models were shot in studio, then seamlessly composited into landscape photography.
In addition to the print materials, we developed concepts to enter the Canadian market with a unique microsite and outdoor campaign promoting Bledsoe's DUO brace.