AMA ECM hub Identity
Bringing A New Perspective to AMA
The American Medical Association's Enterprise Communications and Marketing (ECM) department,
went through more than a corporate re-organization. It created an new mindset and approach to how
it functioned and facilitated its key constituents. Sdg was brought on to develop a new mark for the
internal organization, as well as create a visual expression for its launch event.
went through more than a corporate re-organization. It created an new mindset and approach to how
it functioned and facilitated its key constituents. Sdg was brought on to develop a new mark for the
internal organization, as well as create a visual expression for its launch event.
To introduce the new organization, we developed an iron-cross piece that was personalized for each team member. The piece had a series of cards nested in the center with their names, titles and new roles.